To create a brand identity for a concept café that blends coffee culture with mental well-being, making psychological support feel approachable, comfortable, and stigma-free.
Concept & Inspiration
Mood Café is inspired by the idea of normalizing mental health support by integrating it into an everyday café experience. The concept is built around coffee, books, and plants, reflecting the founder’s background as a psychologist and her interests in reading and nature.
The final brand presents Mood Café as a warm, inclusive space where seeking psychological help feels as natural and easy as ordering a cup of coffee.
Illustrator · Photoshop · InDesign
